LEGO Icons 10316 The Lord of the Rings: Rivendell has a meme
Official images for LEGO Icons 10316 The Lord of the Rings: Rivendell include one of the franchise’s memes and one with a history in LEGO.
10316 The Lord of the Rings: Rivendell has been officially revealed and the lifestyle image showcasing the council area includes familiar imagery as Boromir advises that one does not simply walk into Mordor, a phrase that has been the subject of a popular meme template since its debut.
Image: Know Your Meme
That meme is referenced in the official image for 10316 The Lord of the Rings: Rivendell but it’s not the first time that it has been included in a LEGO product. In the LEGO The Lord of the Rings game, one of the achievements and its icon referenced the meme too. This was likely done by a different team than the designers who worked on 10316 The Lord of the Rings: Rivendell but it’s interesting to see the meme resurface in the world of LEGO.
There are a couple of newer memes based on 10316 The Lord of the Rings: Rivendell floating around the internet from Andrew Hall and SojournerOne, including another LEGO version of the ‘one does not simply’ meme.
Image: Andrew Hall 
Image: SojournerOne
This reference in the official images for 10316 The Lord of the Rings: Rivendell is a sign that both the designers and the team behind the photoshoot are fans of the franchise and this may not be the only Easter egg in the biggest LEGO The Lord of the Rings set by far.
The 6,167-piece set retails for £429.99 / $499.99 / €499.99 and includes a free copy of 40630 Frodo & Gollum during early VIP access. It will be available to everyone (without the free BrickHeadz set) from March 8.
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