Amazon Prime Days 2025 dates confirmed, and LEGO should follow

Amazon has confirmed the dates for this year’s Prime Days deals, and the LEGO Group will likely follow up with their annual shopping event soon.

Amazon Prime Days 2025 will be taking place from July 8 to 11, with plenty of deals on products, almost certainly including a range of LEGO sets. Most notably, this should see an annual LEGO-specific shopping event be confirmed for 2025 soon, based on activity in recent years.

The past few years have seen the LEGO Group counter Amazon’s Prime Days with the LEGO VIP and LEGO Insiders Days in July, and now that the 2025 dates have been confirmed, all eyes will be watching the LEGO Group to see if they follow suit yet again with LEGO Insiders Days 2025.

2023’s LEGO VIP Days included up to 40% off new releases, double points on selected sets and a trio of gifts with qualifying orders. Last year, LEGO Insiders Days featured hefty sales on select sets, a pair of gifts-with-purchase and double points on certain themes. It seems likely that a 2025 event would follow this framework.

Later this week, there will be double points on all purchases and at least one gift-with-purchase (with another only rumoured for now). Don’t take this as a sign that LEGO Insiders Day won’t return in 2025, though, as double points events and gifts in June are a common occurrence. Currently, the LEGO Group has not announced LEGO Insiders Day 2025, but they have not confirmed any offers until early to mid-July previously.

We’ll let you know if there’s any sign of LEGO Insiders Days 2025 as we near Amazon Prime Days and what LEGO deals are on offer during the Amazon event.

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