Bookmark this page to keep track of the best LEGO Black Friday deals for 2026, across every LEGO theme and your favourite retailers.
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Best LEGO Black Friday deals
The LEGO Group’s official Black Friday 2025 event is now over, running between November 28 and December 1. Keep an eye on this page in 2026, where we’ll be back to cover the biggest LEGO shopping event of the year when it returns.
LEGO.com UK Black Friday deals
The Black Friday deals are now over at LEGO.com.
LEGO.com US Black Friday deals
The Black Friday deals are now over at LEGO.com in the US and around the world.
New LEGO releases for Black Friday 2025
The LEGO Group launched its Black Friday set for 2025 on November 28: 10356 USS Enterprise NCC-1701-D. The 3,600-piece LEGO Icons set features nine minifigures and recreates every minute detail of the starship.
While Black Friday 2025 may be over, the LEGO Icons set is still available, retailing for £349.99 in the UK, $399.99 in the US, and from €379.99 in Europe, although the model is now on back order until the new year.
LEGO Black Friday deals by theme
The LEGO Black Friday deals are over for 2025, but be sure to check back on this page in 2026 for another round of discounts and promotions.
Latest LEGO Star Wars Black Friday deals
Latest LEGO Ideas Black Friday deals
Latest LEGO Icons Black Friday deals
Latest LEGO Marvel Black Friday deals
Latest LEGO Harry Potter Black Friday deals
Latest LEGO Technic Black Friday deals
Retiring LEGO sets Black Friday deals
LEGO Black Friday deals
LEGO fans can usually pick up a variety of promotional items at LEGO.com and in-store during the dedicated Black Friday event. In 2024, we saw the launch of 10335 The Endurance Ship, a brick-built recreation of Endurance, the ship in which Sir Ernest Shackleton embarked on his Imperial Trans-Antarctic Expedition.
We should get another flagship release in 2025, as well as various offers and promotions throughout the Black Friday period. We will update this page with any and all details as soon as they’re live. Keep in mind that we saw a number of LEGO sets and GWPs sell out last year – some well before their official retirement date. Unless your desired LEGO set is hanging around for a while you may not want to wait until Black Friday to make an order.
Does LEGO do Black Friday deals?
Yes – the LEGO Group has held its own Black Friday shopping event for several years now. It’s typically held over the entire weekend following Black Friday, up to and including Cyber Monday, and offers discounts on sets, exclusive gifts-with-purchase.
When is Black Friday 2025?
Black Friday falls on November 28 in 2025, with deals lasting throughout the weekend and beyond.
How long does the LEGO Black Friday sale last?
For the LEGO Group, the Black Friday deals will typically last from Friday, November 28 until Monday, December 1. The most popular discounts often sell out, so don’t waste any time in snapping up your must-have purchases.
What time do LEGO deals start on Black Friday?
Deals on LEGO.com will start at midnight on November 28, but other third-party retailers start even earlier. Keep an eye on this page throughout November for the latest LEGO deals.
