Best LEGO deals, discounts and offers – Approved LEGO retailers

Discover the best LEGO deals, discounts and offers across a range of approved independent and national retailers with Brick Fanatics, including a few promotions exclusive to this page.

We’ve partnered with some of the leading retailers within the LEGO market to bring to you the most comprehensive and up-to-date selection of LEGO deals, sales and promotions on official LEGO sets across every theme. Find below a selection of new releases, current bargains, eye-catching discounts and unmissable LEGO deals UK and global retailers are offering, as well as a few time-limited promotions arranged exclusively for Brick Fanatics readers. You can also subscribe to our newsletter to receive all the best LEGO deals and discounts direct to your inbox.

Last update: December 9, 9:30am (GMT)

Latest LEGO deals and sales

The latest LEGO offers and sales posted by Brick Fanatics, organised by latest promotion first. 


Stay across the best LEGO Black Friday deals for 2023 with our dedicated page.

Best LEGO set deals and sales

Here are some of our favourite current LEGO set sales or deals live right now. Click on the image to go through to the deal, which shows the discount based on the RRP, where appropriate:

Featured listings:

LEGO set deals and sales – Retailers and featured deals

Featured LEGO set deals and sales organised by retailer and retailer category. Click on a logo to jump to that retailer: LEGO deals and sales

The only place to find the complete selection of LEGO products is of course, from the biggest, most recent LEGO sets, through to exclusives, hard-to-find items and retiring soon collectibles. From in-house themes like Ideas, Creator Expert and NINJAGO through to licenses including Star Wars, Marvel and Super Mario, shop the complete range of official LEGO at Spends above £50 / $35 / €55 qualify for free postage.

Known for: GWPs & Insiders – Every now and again a LEGO sale will include gift-with-purchase promotions at different qualifying spends, whilst the Insiders program (formerly VIP) offers points back on every purchase worth 5% of spend (and 10% during double Insiders points events).

Look out for: Bricks & Pieces – You can purchase select pieces from currently available LEGO sets. There’s always a hidden gem or two to be found browsing through this parts database.

Featured listings:

John Lewis LEGO deals and sales

British department store John Lewis stocks one of the most comprehensive ranges of currently available LEGO sets, including a number that are exclusive to the retailer. John Lewis is one of few retailers outside of LEGO themselves to stock Ideas sets, and has a reputation for offering market-leading discounts on some big ticket LEGO sets.

Known for: Great selection – Few retailers outside of LEGO can boast such a range of LEGO themes and sets for sale.

Look out for: Below RRP listings – It’s not always easy to spot John Lewis LEGO deals when the savings aren’t explicitly marked on the website.

Featured listings:

Zavvi LEGO deals and sales

Online retailer Zavvi offers a competitive selection of sets including brand exclusives, and a wide range of LEGO discounts, deals and sales across those sets. Competing with best-in-market savings on LEGO sets across various themes including Star Wars, Marvel, Technic and Creator Expert, Zavvi is UK-based but has websites for multiple territories including the US and Australia, with exclusive LEGO deals in each market.

Known for: Large discounts – Zavvi LEGO deals often deliver large discounts, as well as bundle offers that offer great savings on purchases of multiple LEGO sets.

Look out for: Cheap worldwide postage – The UK version of the website has the biggest LEGO set range and offers cheap worldwide postage – 75192 Millennium Falcon can be sent from the UK to the US for just £3.99.

Featured listings:

The Entertainer LEGO deals and sales

British toy retailer The Entertainer has been adjusting to a post-pandemic shopping world and, alongside trialling an in-store partnership with supermarket giants Asda, has given their website a long overdue revamp and alongside that, a much-appreciated LEGO restock. There is now a significant choice of themes and sets available on The Entertainer’s website, which is worth keeping an eye on for how they love a good discount every now and again. They may not have quite the same range in store, but all orders online offer free click and collect.

Known for: Surprises – The Entertainer‘s price reductions on LEGO sets are as sporadic as they are good and they demand a keen eye to spot in time.

Look out for: Improved choice – It’s notable to see more LEGO sets than ever are now stocked on The Entertainer’s website, making for a decent selection.

Featured listings:

FireStar Toys custom minifigure LEGO deals and sales

Running out of the UK but offering worldwide postage, FireStar Toys boast a huge catalogue of all sorts of custom and official LEGO minifigures, parts and sets. Additionally, FireStar Toys’ creative team are responsible for some of the market’s best-quality custom minifigures, and they pride themselves particularly on creating popular characters that official LEGO themes such as Star Wars may have overlooked.

Known for: Choice – FireStar Toys’ website is a library of LEGO pieces both official and custom, with stock of any number of individual parts and minifigures as well as a host of hard-to-find products from global customiser partners.

Look out for: Ahead of the curve – FireStar Toys creates the minifigures that your favourite LEGO theme has yet to.

Featured listings:

Does LEGO ever go on sale?

Yes, LEGO absolutely goes on sale. In fact, third party retailers such as John Lewis and Zavvi usually have numerous LEGO sets on sale at any one time. You can find the best of these right here, as we highlight the best LEGO deals and discounts, showing you how much you can save on the full price. 

Does LEGO have sales?

The official LEGO Store runs regular sales, which you can also keep track of here. The LEGO Group usually has plenty of sets on sale, including those that may be retiring soon. This gives you a great chance to pick up great LEGO discounts on sets that won’t be available to buy brand new for much longer. 

Does the LEGO Store do Black Friday deals?

The LEGO Store offers a range of Black Friday deals and discounts, including reductions on sets and free gifts with purchases. You can usually use your VIP points to grab special sets and items over the Black Friday period, while you should also look out for double VIP points at this time of year. 

Where can I find May the 4th LEGO deals?

May the 4th is a great time for LEGO Star Wars deals, and we’ll bring you all of the best sales and offers as they drop. Stay tuned to Brick Fanatics over May the 4th for all the top offers from our approved retailers, as well as from itself. 

What time do LEGO sets go on sale?

LEGO sets can go on sale at any time, but new sales often go live on at midnight local time. Thankfully, we’ll do our best to let you know when sales are live as quickly as we can, if not before. A great way to keep track of all the best LEGO sales is by subscribing to our newsletter, which you can do below. 


This page contains affiliate links that purchases made through pay a small commission to Brick Fanatics – purchase your LEGO through one of these links to directly support the work that we do, thank you!

YouTube video

Leave a Reply

Your email address will not be published. Required fields are marked *