IKEA and the LEGO Group present BYGGLEK

Today is the official reveal for the storage boxes, titled BYGGLEK, that IKEA and the LEGO Group have collaborated on.

On October 1, IKEA and the LEGO Group will launch BYGGLEK around the world. The new storage box range has already turned up at a branch of the furniture giant in Germany. It has taken two years of collaboration for the companies to get these storage boxes, which feature studs on the top to allow for play and customisation, to market.

There are four products that will be available; a pack of three small boxes, two packs of bigger boxes and an exclusive LEGO set.

“At IKEA, we always believe in the power of play. Play lets us explore, experiment, dream and discover,” says Andreas Fredriksson, designer at IKEA of Sweden. “Where adults often see mess, children see a stimulating creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world. Plus, the BYGGLEK collection match perfectly with other IKEA products, making it possible to have your children’s creativity becoming a nice and unique piece of decoration at home.”

 “BYGGLEK is more than boxes. It is storage and play intertwined,” elaborates Rasmus Buch Løgstrup, designer at the LEGO Group. “BYGGLEK provides families with a product range that helps create space for more play in their everyday – fuelling creativity, making it possible to have more fun together. It’s a possibility to play, display the cool creations and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”

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Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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