Kirk Kristiansen family diversifies investments

The owners of the LEGO Group, the Kirk Kristiansen family, is diversifying its investment portfolio.

Kirkbi A/S is the company through with the Kirk Kristiansen family looks after its investments, including the ownership of the LEGO Group. In addition to owning the LEGO Group, the family owns a 30% stake in Merlin Entertainments, the company behind the LEGOLAND theme parks and other attractions.

The Financial Times reports that Kirkbi A/S recently increased its stake in a support services group called ISS. The newspaper suggests that diversifying the family portfolio is in reaction to the LEGO Group’s recent fall in growth and Merlin Entertainments seeing a drop in share price. It highlights that the two stable companies can come in and out of fashion, with the LEGO Group’s growth not always guaranteed.

Kirbi A/S is still focusing investments in European industry and service businesses, with relatively traditional business models. These include Nilfisk, a manufacturer of cleaning products and Nordic Waterproofing. Given that none of these businesses is in a particularly successful period suggests that the family is seeking long term investments to hold on to.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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