LEGO’s ad showcases the scale of 10316 The Lord of the Rings: Rivendell

The magical temptation of LEGO Icons 10316 Lord of the Rings: Rivendell is captured in the LEGO Group’s ad for the upcoming set.

Much like the LEGO Group’s tongue-in-cheek video ad for the two new Clone Wars-era LEGO Star Wars helmets, 75349 Captain Rex Helmet and 75350 Clone Commander Cody Helmet, the company has also celebrated the reveal of 10316 The Lord of the Rings: Rivendell with a humourous ad.

Tapping into the mythical temptation of the One Ring To Rule Them All, the ad sees a couple being tempted to build the upcoming set without the other one. The following shots give a real sense of the scale of the set, as well as how the minifigures fit into the various possible display scenes. See it in full via the tweet below.

”You have only one choice.” Can you resist building the One Set to Rule Them All? The new LEGO Lord of the Rings Rivendell will certainly test you… and take you to ‘the Last Homely House’.https://t.co/f7lbPfj2rq pic.twitter.com/wvd2AAnNdK

— LEGO (@LEGO_Group) February 7, 2023

The end of the video also showcases a miniature version of the Ring itself, being put into place at the centre of the Council Table, ready to set off on its journey with the Fellowship. If you’ve been keen to see 10316 The Lord of the Rings: Rivendell to scale with hands and the minifigures, this video does that perfectly – with a few lighthearted moments thrown in for good measure.

10316 The Lord of the Rings: Rivendell launches March 5 for VIP members, and March 8 for everyone else, retailing for £429.99 / $499.99 / €499.99.

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