LEGO addresses scalper concerns for BrickLink Designer Program

The LEGO Group and BrickLink have announced that measures will soon be in place to protect the BrickLink Designer Program from secondhand sellers.

The program has faced widespread criticism from LEGO fans over the last week, in part due to the relatively high order-per-customer limit that meant one buyer could take home as many as five sets. In future rounds and in the re-opened Round 1, each purchase will be limited to just one model per person.

The LEGO Group and BrickLink also emphasised that the number of people buying sets for resale was only a small proportion. 75% of orders for 910001 The Castle in the Forest were for just one item and a further 15% were for two, suggesting that the majority of people were purchasing them for personal use.

BrickLink also stated that it will be taking action against eBay sellers to stop anyone from selling on sets from the Designer Program at high prices. This comes as some sold-out sets were on the secondhand website within 24 hours of the program going live.

The companies also took time to address concerns from the AFOL community about potential further opportunities to purchase sets from Round 1, which you can read about in full here.

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