LEGO advent calendars rumoured to be getting another price increase in 2023

This year’s LEGO advent calendars are rumoured to be even more expensive than last year’s – despite several of them lingering on sale through official channels in 2022.

The LEGO Group’s annual licensed advent calendars, which now extend to Star Wars, Harry Potter and Marvel, remained firm at £24.99 / $39.99 / €29.99 for around a decade, before increasing in price to £29.99 / $44.99 / €34.99 in 2022. StoneWars now reports that this year’s LEGO Marvel advent calendar – supposedly numbered 76267 – will jump in price again to €37.99 in Europe. 

Given the Marvel, Star Wars and Harry Potter calendars have all traditionally come in at the same price point (at least for the last few years when they’ve arrived on shelves together), it’s not unfair to infer that the same price increase could befall the other licensed LEGO advent calendars, too – at least if this rumour is true.

That unusual price tag (the LEGO Group historically deals in denominations of five and 10) tallies with some of the RRPs we’re already seeing for summer 2023 sets, like 75361 Spider Tank, which will retail for £46.99 in the UK and €52.99 in Europe. We could therefore see this year’s licensed calendars increase to £26.99 or £27.99 in the UK, matching the rumoured price increase in Europe.

And if that European price is accurate, it suggests the LEGO Group could be uniformly increasing some of its usual price points by a couple of pounds and euros on this side of the Atlantic. The company already raised prices on a wide number of its existing products in the second half of 2022, so it wouldn’t be a huge surprise to see it pushing the needle even further in 2023.

What’s interesting to note with the calendars in particular, though, is that the Marvel and Harry Potter sets in 2022 were heavily discounted at LEGO.com in January, suggesting the LEGO Group had plenty of surplus stock to shift. If those sets weren’t selling at £24.99 / €29.99, will this year’s fare better with a price bump? That will likely depend on their contents – and whether the market can continue to sustain five different LEGO advent calendars, with City and Friends also seasonal staples.

All that said, any price increases to this year’s LEGO advent calendars are still to be confirmed by the LEGO Group, so we could end up consistent with 2022 come September (the typical release window for these sets). Time will tell…

Every LEGO Marvel and DC set confirmed and rumoured for 2023

LEGO set	Price	Pieces	Release date
76224 1989 Batmobile	$44.99	438	August 2023
76232 [The Marvels]	€89.99	420	July 2023
76249 Venomised Groot Figure	$49.99  / €49.99	630	August 1, 2023
76250 Wolverine Mask	$69.99 / €69.99	TBC	August 1, 2023
76252 Batcave	$449.99	3,981	June 2023
76257 Wolverine Buildable Figure	$34.99	327	June 2023
76258 Captain America Buildable Figure	$34.99	310	June 2023
76259 Batman Buildable Figure	$34.99	275	June 2023
76260 Captain America and Black Widow Bike Chase	$14.99	130	June 2023
76261 No Way Home Statue of Liberty Battle	$99.99 / €104.99	900	August 1, 2023
76262 Captain America’s Shield	$199.99 / €209.99	3,128	August 1, 2023
76263 TBC	TBD	66	August 2023
76264 [4+ Batmobile]	$25	54	August 2023
76265 1989 Batwing	$35	357	August 2023
76266 TBC	$100	794	August 2023
76267 Marvel Advent Calendar	$44.99 / €37.99	243	September 2023
76269 Avengers Tower	$524.99	5,261	November 2023

Support the work that Brick Fanatics does by purchasing your LEGO using our affiliate links.