It is telling that Argos opted to name its list the Top Toys for 2018, rather than mentioning Christmas as is customary – after all, with 200 days to go until the big day, consumers are not exactly likely to be excited at the prospect yet.
The catalogue retailer has named 13 toys that it predicts to be smash hits with children and parents this Christmas. Only one LEGO set has made the list this year, 60195 Mobile Exploration Base from the City theme. While a solid looking set, it is a relatively safe choice from the range.
LEGO City 60195 Mobile Exploration Base is joined on the list by newer brand enjoying a moment in the spotlight such as Fingerlings and LOL Surprise. Unicorns are also a current toy trend, as evidenced by the three entries the mythic creatures have on the list. Long running brands such as Nerf and Vtech make an appearance in what is a varied mix of products.
- Fingerlings Untamed T-rex
- Fingerlings Untamed Dino Cage
- Nerf Laser Ops Two Pack
- Lego City Arctic Mobile Exploration Base
- Treasure X 3-Pack Chest
- My Lovely Unicorn Electric Ride On
- Vtech Fantasy Unicorn
- Paw Patrol Rescue Fire Truck Playset
- Chad Valley Tiny Treasures Doll
- Fingerlings Hugs
- LOL Surprise Under Wraps
- Poopsie Unicorn Surprise
“This year’s list is arguably our most exciting and eclectic to date,” said Juliet Ward, head of toys at Argos. “The list shows how toys are continuing to progress, with interactive items amongst the most popular. We’re also seeing the modernisation of more classic and traditional toys resulting in a varied and extensive list. We’ve also seen social media trends influence toys more than in previous years, and the collectibles craze also continues to evolve and succeed with L.O.L. Surprise!, Fingerlings and the Treasure X 3-Pack Chest all featuring on this year’s list.”