LEGO fans are petitioning to reverse 2022 price increases
A LEGO fan has launched a petition to persuade the LEGO Group to reverse the recent price increase on its Pick-a-Brick wall.
Following price adjustments to dozens of its sets in the UK and Europe, the LEGO Group has increased the price of both small and large Pick-a-Brick cups in its brand stores by as much as 25%. The cost of a small cup has risen from £6.99 to £7.99, while the price of a large cup has ballooned from £11.99 to £14.99.
That’s predictably led to ire from LEGO fans, but none more so than Chris, an otherwise anonymous builder who’s launched a petition on Change.org to get the LEGO Group to reverse the price increase. Chris has taken issue not only with the severity of the change, but how the company has handled it, highlighting that it’s ‘done it without notice to loyal customers and VIP members’.
“[It’s] a huge increase in price for people who are already struggling to pay for rising living costs,” Chris said. “I understand that prices may need to increase but at a reasonable rate. My cup of LEGO only cost [the LEGO Group] pennies to make, not £14.99. I know many people who will be shopping a lot less at LEGO Stores due to the price increase.
“As a regular purchaser of LEGO for the last 25 years I was highly disappointed that this was done WITHOUT prior notification. I received no email to say ‘thanks for buying regularly for the last 20+ years, we want to let you know of [an] upcoming change in price’. There were no signs in shops before saying that’s what [the LEGO Group was] planning to do.”
Chris is petitioning the LEGO Group to adjust the price of Pick-a-Brick cups back to 2021 levels, before giving customers clear notice of a price increase. He’s also recommending a ‘reasonable increase’ of 5%, and a larger discount for re-using cups to ‘encourage people to re-use, reduce plastic and help reward regular customers’.
At the time of writing, the petition has racked up 55 signatures in five days. And Chris’s frustration is echoed by several fans in the comments, including Kathleen Coles, who commented: “A 25% increase in price tells us [the LEGO Group] doesn’t care about its customers!”
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This is must be the Dumbest petition… Hahaha…
Could u send season 16 LEGO NINGAGO plss
I work in operations for a large company, so I see prices going up on a weekly basis. A 25% increase is nothing. Some items I have had to purchase have gone up 200% in the last year.
I am sure LEGOs costs have skyrocketed this last two years, just like everyone elses,, so why should they have to absorb that cost? And why Chris petitioning Lego for doing what companies do? Which is MAKE A PROFIT!!!
If you cannot afford your hobby, find a new hobby.
“people who are already struggling to pay for rising living costs“ should not be buying legos even at the previous price.
I love buying large Lego sets but my partner only gives me so much money if you raise prices I can’t continue to play with Legos and that will make me sad and disappointed ??
Honestly it’s easy enough not to support Lego at all just buy from any Chinese company or Japanese company and stop supporting this overpriced organization it’s super easy all you have to do is look online type in the work blocks not Lego.
That’s cheap for y’all, in the a tates the small cups are 8.99
This is silly. Everything is rising, prices go up, cope, your hobby won’t stay the same price forever. I’ve spent ridiculous amounts of money on Legos and this price increase is not surprising. They’ve raised the prices on these cups before, without warning, and they’ll do it again.
Lego are a luxury toy. I understand that people are unhappy about price increases but to whine line Lego is some sort of life necessity akin to food and shelter is pure nonsense.
If you’re a hardcore Lego collector and feel that this price increase targets you, break down some of your older Lego models and reuse the bricks like any normal kid would.
“[It’s] a huge increase in price for people who are already struggling to pay for rising living costs,” Chris said.
If you have to make the “struggling” comment on a Lego price change, maybe stop buying so much Lego and focus on other things.
“Oh no, in struggling with the rising prices of food and necessities… Now I can’t afford lego!”
Maybe you should be petitioning to reduce the price of useful things.
Kind of disappointed in the headline. It’s clickbait and this site is better than that. Huge increase in prices is not £1. That’s a small increase. And not to mention LEGO did lower prices by £10 to £20 on some sets. This site is better than clickbait titles.
Also, I agree. LEGO is a luxury. If you can’t afford it, don’t buy it. I spend maybe $2500 a year there, but I am lucky enough to have the money to do that without it effecting my well being.
If buying lego affects your ability to pay household amd food bills then don’t buy lego, simple really. Next people be demand to know un advance for every single price increase, not going to happen and this petition wull donothi g to change Lego’s mind
The bricks might cost pennies to produce, but that’s only part of the picture. The cost of operating a retail outlet is hugely significant – rent, business rates, insurance, electricity and staffing costs all add up and have mostly gone up considerably in cost over recent years.
In the business world, the price of a product is rarely related to the cost of producing it. It is almost entirely related to the demand and what a customer is willing to pay.
Oh look, afols complaining about a choice made by Lego. Shut up, Chris.
This is why Lepin and the others are popular.
Cheap and quality is very good these days.
This is super nice to have for the fact that lego prices are rising so ill keep this in mindd