LEGO Fortnite sets are designed for ‘display play’
The four upcoming LEGO Fortnite sets have been designed with ‘display play’ in mind, hoping for gamers to showcase them while they play.
Looking at the play features and contents of the four LEGO Fortnite sets coming on October 1, you might have guessed that Fortnite’s audience and the LEGO Group’s shift towards gaming sets influenced their design.
This has now been confirmed by the LEGO Fortnite design team, including John Cuppage and Erik Jensen, in a recent roundtable interview featuring Brick Fanatics and other fan media. Specifically, the LEGO Fortnite sets have been designed for ‘display play’, different to most other LEGO models.
“What we found is that there’s many different types of play and our research team sits in another area that we closely collaborate with,” shared Cuppage. “They have over 100 different play types and display play is one of them, even though you don’t necessarily think about it that way.
“We know the kids have many different ways of playing, and we’ve found that as kids get a bit older, into the early teens, they stop that traditional play, but they still might want to have something to represent their passion points and the IPs that they really love.”
The factor of how these sets might be displayed by the target audience was considered too, which is already present in the four sets’ lifestyle images.
“Also, because they’re gamers, they like being able to have a lot of cool things from the games that they love to just display on their desk as they’re playing LEGO Fortnite and things like that,” explained Jensen.
“We’re hoping to get to engage with some of those older kids a bit more,” continued Cuppage. “I was at some of the lifestyle shoots for this line and say, 77073 Battle Bus, we had kids reflective of the age mark that we have on the box.
“77070 Durrr Burger’s age mark is nine plus and even nine plus is quite old compared to some of our other themes, especially some of the other IP themes that we have. We have Star Wars that kind of aims a bit higher but then thinking about Superheroes and some of the other IPs, we aim for around six, seven and eight.”
The LEGO Fortnite sets’ age mark ranges from nine plus for 77070 Durrr Burger to 77071 Supply Llama at 12 plus, whereas 77072 Bone Peely is in a league of its own as an 18+ set. These four LEGO Fortnite sets are proving to be unique entries into the LEGO portfolio, and you can pick them up starting from October 1, 2024. Pre-orders are open now though.
LEGO Fortnite sets confirmed for 2024
| LEGO set | Price | Pieces | Release date |
|---|---|---|---|
| 77070 Durrr Burger | £12.99 / $14.99 / €14.99 | 193 | October 1, 2024 |
| 77071 Supply Llama | £34.99 / $39.99 / €39.99 | 691 | October 1, 2024 |
| 77072 Peely Bone | £89.99 / $99.99 / €99.99 | 1,414 | October 1, 2024 |
| 77073 Battle Bus | £89.99 / $99.99 / €99.99 | 954 | October 1, 2024 |
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