LEGO Friends digital and physical VIP rewards for new cast revealed

A collection of new LEGO VIP rewards, digital and physical, to promote the relaunch of LEGO Friends has been revealed, available to redeem now. 

The LEGO VIP Rewards Centre has received plenty of new items recently with some exclusive sets and a sweepstakes to win Botanical Collection builds. Now, items based on the new cast of LEGO Friends have been added. 

The rewards include bracelets for 450 points, iron-on patches for 600 points and a range of digital packs for each of the new LEGO Friends for 50 points each. 

For the digital rewards, you’ll be able to download them via the ‘rewards redeemed’ tab on the VIP account section. However, redeeming the physical rewards will instead grant a code that you can add to any order from  


These rewards are just one way that the LEGO Group is promoting the relaunch of LEGO Friends in 2023 with worldwide events and a competition featuring a free set also part of their plans. 

Provided you want one of the physical rewards, we’d remind you that the BIONICLE GWP is still available through February 9 with sets from selected themes. 

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