LEGO Harry Potter among the Top 12 Toys this Christmas

LEGO Harry Potter 75957 The Knight Bus has been selected as one of the Top 12 Toys this Christmas by the Toy Retailers Association.

The annual list was revealed this morning at DreamToys 2019 in London, and includes well-known brands like Barbie, Peppa Pig and PAW Patrol. The Wizarding World set was the only LEGO product to make the list, and speaks to the success of the resurgent Harry Potter theme.

“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee. “These toys will top the Christmas wish lists and with two-thirds of the toys on the list priced under £50, it’s also a list suitable to a range of family budgets.”

LEGO Harry Potter 75957 Knight Bus

A quarter of the list is made up of licensed properties, including Jakks Pacific’s Frozen 2 ‘Into the Unknown’ Elsa Doll, Mattel’s Toy Story 4 True Talkers, and The Knight Bus.

Frederique Tutt, global analyst for The NPD Group’s toy division said, “Christmas is worth £1 billion to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year. With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys. These mega-movies will give a real boost to toy sales before the end of 2019.”

The full list of toys you can expect to be hot property this Xmas is as follows:

Barbie Dreamplane PlaysetMattel£79.99
Blume DollsSkyrocket£9.99
Frozen 2 ‘Into the Unknown’ Elsa DollJakks Pacific£39.99
Harry Potter Knight BusLEGO£34.99
L.O.L. Surprise! 2-in-1 GlamperMGA Entertainment£99.99
Nerf Elite Fortnite SP-LHasbro£19.99
OwleezSpin Master Toys£49.99
PAW Patrol Mighty Pups Super PAWs Mighty Jet Command CentreSpin Master Toys£59.99
Peppa Pig Peppa’s Stage PlaysetCharacter Options£39.99
RizmoTomy£59.99
Ryan’s World Super Surprise SafeFlair Leisure Products£44.99
Toy Story 4 True TalkersMattel£17.99

Back in June, UK retailer Argos also named 75957 The Knight Bus as one of its top toys for 2019, suggesting kids really do love a purple triple-decker.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. I’m also Associate Editor for Blocks magazine, and dabble in content strategy, writing and PR for a few non-LEGO platforms. You can follow Chris on Twitter at @ChrisWharfe

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