The annual list was revealed this morning at DreamToys 2019 in London, and includes well-known brands like Barbie, Peppa Pig and PAW Patrol. The Wizarding World set was the only LEGO product to make the list, and speaks to the success of the resurgent Harry Potter theme.
“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee. “These toys will top the Christmas wish lists and with two-thirds of the toys on the list priced under £50, it’s also a list suitable to a range of family budgets.”
A quarter of the list is made up of licensed properties, including Jakks Pacific’s Frozen 2 ‘Into the Unknown’ Elsa Doll, Mattel’s Toy Story 4 True Talkers, and The Knight Bus.
Frederique Tutt, global analyst for The NPD Group’s toy division said, “Christmas is worth £1 billion to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year. With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys. These mega-movies will give a real boost to toy sales before the end of 2019.”
The full list of toys you can expect to be hot property this Xmas is as follows:
|Barbie Dreamplane Playset||Mattel||£79.99|
|Frozen 2 ‘Into the Unknown’ Elsa Doll||Jakks Pacific||£39.99|
|Harry Potter Knight Bus||LEGO||£34.99|
|L.O.L. Surprise! 2-in-1 Glamper||MGA Entertainment||£99.99|
|Nerf Elite Fortnite SP-L||Hasbro||£19.99|
|Owleez||Spin Master Toys||£49.99|
|PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre||Spin Master Toys||£59.99|
|Peppa Pig Peppa’s Stage Playset||Character Options||£39.99|
|Ryan’s World Super Surprise Safe||Flair Leisure Products||£44.99|
|Toy Story 4 True Talkers||Mattel||£17.99|