LEGO Ideas to absorb LEGO Rebrick

LEGO Ideas is to get a refresh, centred around incorporating the ReBrick website.

LEGO ReBrick has been running for a few years as a project intended to engage the LEGO community. First it was about sharing builds, then it became a place to enter contests. It has never really taken hold in the fan community, and will now be closing – with the contest function becoming a new section on LEGO Ideas.

As for LEGO Ideas, the website has become very popular since it replaced CUUSOO, with many mainstream media outlets reporting on projects that appear on the website. Now, as well as being a place to share set ideas, the website will have a new Contests section.

Fans will still be able to submit projects to the LEGO Ideas platform, with the section being renamed ‘Product Ideas’.

Here is what the LEGO Ideas team has promised users in a blog post today:

A redesigned, responsive site design with an improved mobile experience.
A news feed that shows you top items according to a score by default. You can also toggle the feed to show the most recent items first by selecting “New” in the Sort By box underneath the left menu on any news feed page. Read more about how Top items are sorted.
Redesigned navigation menus that make Contests more visible.
Projects are now called “Product Ideas.” We found the public called them “ideas” anyway, so we updated this for clarity.
The Discover page now lets you search product ideas, contests, contest entries, and blog posts.
We’ve updated our Product Idea Guidelines and Terms of Service. Most notably, now:
All product ideas must be submitted on your own behalf and not on behalf of an employer or client.
Under Prizes and Rewards, we have added a missing mention of the consolation prizes given for Product Ideas not approved in Review.

The changeover will take place on September 1.

The current LEGO Ideas sets are available from


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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