First LEGO Insiders Days 2025 details and GWP officially confirmed

This year’s LEGO Insiders Days event has been officially confirmed, with initial details of what members can expect, as well as an upcoming GWP.

LEGO Insiders members are in for a treat starting next week, with a special event delivering exclusive offers and a recently-revealed set. This year’s LEGO Insiders Days promotion has been confirmed to kick off on July 8 and will run until July 17, directly competing with Amazon’s own Prime Day 2025.

Initial details of the event have appeared on LEGO.com, also confirming a gift-with-purchase set that is due to be available during the promotion. LEGO Insiders members who spend £135 / $150 / €150 or more will be eligible for a free copy of the 287-piece 40784 African Savanna Diorama, while stocks last.

In addition, there will also be a number of member-only special offers up for grabs as part of this year’s LEGO Insiders Days event, although there are currently no specific details as to what they might be at this stage.

It’s possible that unique member rewards might be up for grabs, alongside additional GWPs, discounts on certain builds or even boosted LEGO Insiders points (equivalent to 10% cashback) on future purchases, but that remains pure speculation on our part for now.

Last year’s LEGO Insiders Days promotion included a number of such incentives, such as double points on selected themes, multiple GWPs in some regions and up to 40% off LEGO sets, but there are no guarantees any of those offers will return in 2025.

We’ll be able to confirm all of the LEGO Insiders Days details as soon as the event kicks off from July 8 to July 17, so be sure to check back next week.

In the meantime, if you haven’t already signed up to become a LEGO Insiders member in advance, you can do so for free right here.

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