LEGO partners with Adidas for new VIDIYO apparel

The LEGO Group and Adidas have announced a colourful new collection of clothing as part of their ongoing partnership, with VIDIYO taking centre stage for the range.

The musical models of VIDIYO meet Adidas’ athletic sportswear as part of the newly-announced collection which aims to inspire expression through movement, in reference to the experience offered by VIDIYO’s sets and accompanying app.

You can see a portion of the full range below, with the unique patterns combined with muted backdrops to bring a sense of style and colour to your wardrobe. Younger builders are the target audience for the collection which is made up of apparel including a jacket, shirts, shorts and shoes. The below gallery is just a taste of the new clothing line.

“This collaboration is special because it sparks children’s imagination and inspires them to express themselves freely without fear or judgement,” commented William Thorogood, Head of Product at the LEGO Group. “By mixing, matching, and customizing their own unique looks, kids can find freedom, joy and confidence as they march to the beat of their own drum!”

The LEGO Adidas VIDIYO collection will launch on May 28th for members of the Adidas Creative Club with a wider release scheduled for June 1. Much like bricks, these can of course be combined with other elements of the partnership including the recent ZX 8000 Bricks range.

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