The LEGO Group is planning an in-store, Insiders-only Make & Take event geared towards adults, offering a free flower-themed build.
LEGO Insiders will be able to sign up for a free Make & Take event, similar to those typically geared towards kids but this time aimed at adults. Those who are part of the LEGO Insiders programme can sign up for free to build a LEGO Blooming Heart in selected UK and Ireland stores, and take it home with them at the end.
The events will be held between 5pm and 7pm on February 13 and 14, in stores across the UK and Ireland (excluding LEGO Store Belfast, LEGO Store Glasgow, LEGO Store Birmingham – Utilita Arena, LEGOLAND Windsor Resort, and LEGO Store Manchester – Trafford Palazzo). Find all the details for stores near you here.
This marks what we believe is the first Make & Take event specifically recommended for those aged 18 years old and up, with previous in-store events of this kind often aimed at younger LEGO builders. The build itself is also Botanicals-themed, one of the fast-growing themes among adults.
That's just one more piece of evidence that the adult interest in LEGO is far from slowing down, something that helped to send the UK toy market into rapid growth for the first time in years in 2025.
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