LEGO is actively seeking AFOLs for its latest product designer role

The LEGO Group is hiring a new product designer to work in Billund – and it’s actively welcoming applications from adult fans of LEGO.

Several AFOLs (as they’re known in the community) have made the transition from collecting, building and playing with LEGO to designing the products you see on shelves, but the LEGO Group has rarely (if ever) actively called for them to apply for its design roles. That’s all changed this week, however, as the company’s design management team has specifically shared its latest role with the adult community through the LEGO Ambassador Network.

AFOLs are also listed next to graduates, designers, students and interns as one of the groups the LEGO Group is hoping to recruit from for its ‘multidisciplinary team full of passionate, talented people from design and non-design backgrounds’. You’ll still need some experience of building beyond sitting at home with your bricks, however: the job description specifically asks for someone who’s ‘built LEGO models for specific target audiences, not just for your own pleasure’.

LEGO designer recruitment groups

The requirements for the right candidate also include an ‘aesthetic talent’, 3D software experience, knowledge of child development and key skills like organisation, communication and time management. In return, you’ll receive benefits such as life and disability insurance, family care leave, an employee discount and the LEGO Group’s global bonus scheme. A salary range is not listed (and rarely is for LEGO jobs).

To apply, you’ll need to head to’s Careers page and submit your CV, a motivational letter and a portfolio of your best LEGO builds. If you’re interested in learning more about what it’s like to design LEGO for a living, the company is also holding a conference as part of the New Designers program in London in July 2023. That’s probably just a bit too late for this particular job opening, though.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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