“We are thrilled to be working with two of the most iconic franchises for boys in LEGO and Star Wars,” said Assistant Publisher Alex Coates-Newman says. “LEGO has grown rapidly over the last 5 years to become the biggest boys brand in magazines, and the longevity of Star Wars is unparalleled. This collection has been the perfect opportunity for us to expand our portfolio and move into the collectables sector. We see LEGO Star Wars trading cards being hot property for primary boys and super-fans.”
The first series launches yesterday, with regular packs priced at £1 and containing five cards.