Market Group Ltd on September 10, 2021. The business is based on Shaftesbury Avenue in London, and is listed as a financial intermediary – so clearly has very little to do with interlocking plastic bricks.
Group understandably took issue with the company’s moniker, however, and in February this year filed an application to change its name under the Companies Act 2006. Section 69 of that act states that a person may object to a company’s name if its use in the UK would be ‘likely to mislead by suggesting a connection between the company and the applicant’.
– whether intentionally or not. Simpson was apparently unreachable by mail and provided no comment, objection or defence to the application, and so earlier this month an adjudicator ruled that he must change his company’s registered name.
He’s been given one month to do so, and must also pay £800 to the
Group in costs. If he doesn’t change the business’s name within the required timeframe, the adjudicator will come up with a name for him. There’s a lesson in here for all of us: before you set up a new company, make sure your chosen name isn’t already taken.
And, more importantly, make sure it isn’t taken by one of the biggest brands on the planet.
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I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.