Offensive LEGO socks removed from H&M stores

An unfortunate coincidence has led to clothing retailer H&M removing a line of LEGO socks from its stores.

H&M was selling licensed LEGO socks featuring a construction worker minifigure, but a pattern on the socks resembled ‘Allah’ in Arabic. The clothing retail chain has withdrawn the socks after receiving complaints from customers.


SBS News reports the reaction from H&M:

“At H&M we always aim to offer products that we believe our customers will appreciate,” a H&M spokesperson said.

“The print on this sock represents a Lego figurine, any other meaning is entirely coincidental and we apologise if this motif has offended anyone.”

The controversy follows H&M apologising for an ad picturing a young boy in a jumper that read ‘coolest monkey in the jungle’ because of racism accusations.

The offending product line has been withdrawn from sale in reaction to the complaint.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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