As the LEGO Group continues to move towards the company’s goal of making packaging sustainable by 2025, plastic bags will be replaced by paper bags.
The LEGO Group has two ambitious sustainability targets – to make all packaging sustainable by 2025 and all products sustainable by 2030. To further that packaging goal, the LEGO Group intends to remove single use plastic bags from boxes and replace them with paper bags.
Starting next year, Forest Stewardship Council-certified recyclable paper bags will be trialled in LEGO set boxes. The company has already replaced plastic shopping bags with paper ones.
“We have received many letters from children about the environment asking us to remove single-use plastic packaging. We have been exploring alternatives for some time and the passion and ideas from children inspired us to begin to make the change,” says LEGO CEO Niels B Christiansen.
During testing, the paper bags that will be trialled further next year proved a hit. According to the press release, children found “they were environmentally friendly and easy to open.” Getting to a solution is proving challenging, as the plastic replacement must be durable, light and “enhance the building experience”.