How many LEGO Insiders points can I get for scanning QR codes?
You’ll get a flat rate of 20 points per set for scanning QR codes in instruction manuals, regardless of the size or cost of the set. The LEGO Group says that value is a balance between a number that ‘[kids] can get some value out of… but that also didn’t drive any type of fraud’. They’re effectively a tiny bonus for consumers, and a gateway to more targeted marketing for the LEGO Group.
“Part of this is our ability to say, ‘Hey, if you want to have personalised email, we can also use this information to make sure that we recommend better products for you that you might not already have, or we could potentially stop sending you information about products you already have,’” LEGO Insiders Global Director Jason Whiting explained.
Are the QR codes on instruction manuals unique?
Yes, the QR codes on LEGO instruction manuals are all completely unique – not only from set to set, but in multiple copies of the same set, too. Do you (for some reason) own 100 copies of 10307 Eiffel Tower? That’s 2,000 Insiders points in your pocket. Or maybe you (more realistically) own 40 copies of 75345 501st Clone Troopers Battle Pack. That’s an extra 800 Insiders points – equivalent to a £5 discount voucher in the UK.
Can I scan old instruction manuals for LEGO Insiders points?
As long as your LEGO instruction manual has a QR code – specifically the QR code pointing to the LEGO Builder app, rather than one to take a survey, for example – you can scan it to receive bonus LEGO Insiders points. The LEGO Group says these QR codes have been in sets since 2018, although they’re apparently not in all sets – and it doesn’t have a definitive list of which sets do and don’t have QR codes, so best to check on a set-by-set basis.
For those sets that do have QR codes, though, you’ll be able to retroactively scan them and earn bonus Insiders points. Fingers crossed you haven’t been recycling your instructions like some members of the Brick Fanatics team.
Can you scan instructions for LEGO Insiders points more than once?
Nope: because the QR codes are unique, you can only scan them once. After that, any further attempts to scan them will be invalid – so you can’t just share your QR codes with your mates to rack up unlimited LEGO Insiders points. Unsurprisingly, the LEGO Group has thought of that.
Is it worth scanning instructions for LEGO Insiders points?
That really comes down to how much you value your time: scanning a single instruction manual is worth about 12.5p in the UK, so you’ll need to scan a whopping 40 different booklets to earn enough for a single £5 discount voucher. The LEGO Group says the process will be pretty seamless – simply scan the code, tap through to the Insiders Rewards Centreand you’re done – but it could get time-consuming if you’ve got tonnes of manuals to scan.
On the other hand, it’s basically free money for very little effort. If it’s simple enough that you could do it while watching TV, for example, that might be an easy way to work through a bunch of manuals without it feeling like a chore. And if you have lots of instructions at hand, it could end up being quite lucrative. Here’s a breakdown of how many sets you’ll need to scan per region to earn discount vouchers.
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