In addition to making a $50 million donation to partner charities to help the children most in need, the LEGO Group and LEGO Foundation are launching an initiative to help children who are missing school due to closures.
UNESCO estimates that more than 160 countries have implemented nationwide school closures, which has an impact on 87% of world’s student population. The 1.5 billion school-aged children missing school is only likely to increase in the next few weeks.
To help those children missing out on traditional education, the LEGO Group has “dug through our archives and come up with new ways to provide fun, play-based learning ideas to children and parents.” Play experts from the LEGO Foundation will share ways to inspire learning through play and develop life-long skills. The resources are being shared at a new website – www.LEGO.com/letsbuildtogether.
“We know it is difficult that children are away from their classrooms and their regular learning environments. We want to help parents and families do their best and we know that when children play, they learn,” says Niels B Christiansen, CEO, the LEGO Group. “They learn life-long skills such as collaboration, communication and problem solving. We’re committed to continuing to support, develop and inspire children through this tumultuous time.”
“We’ve been amazed by the creativity shown by children and adults around the world while they stay at home. We’re grateful for the calls, emails and messages from fans who say LEGO play is helping to comfort them,” adds Julia Goldin, Chief Marketing Officer, the LEGO Group. “It’s more important than ever that we find ways to stay connected, supported and inspired in order to safeguard our health and wellbeing. Play is a great way to do this, and we want to support LEGO fans of all ages to build and play.”