The LEGO Group and NIKE’s partnership start date rumoured

It’s been confirmed that The LEGO Group and NIKE, Inc. will start a multi-year global partnership in 2025 and we might know when it will begin.

The reliable Instagram user fateful_04 shared over the recent festive period a post featuring the key art for the collaboration and the mysterious month of May 2025. No further details are shared in the post but given fateful_04’s track record, this seems likely to be the rumoured date for the collaboration to start – or the date by which it will have started and something is released as part of it.

The potential for the LEGO Group and NIKE, Inc. partnership is vast, ranging from clothing and shoes to physical sport-centric sets. Exactly what we’ll get as a result of the collaboration is unknown, though the Adidas partnership featured both clothing and models. co-branded products, content, and experiences are specifically named in the official press release, though that doesn’t narrow it down much further.

For now, rumour has it that something between the LEGO Group and NIKE, Inc. is coming in May 2025, leaving us with just over five months to wait and see what this partnership will result in according to the latest rumour. Take this report with caution just in case it turns out to be inaccurate.

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