The LEGO Group and Ocean Heroes Bootcamp team up

A link up between the LEGO Group with Ocean Heroes Bootcamp will help inspire children to protect the ocean.

Ocean Heroes Bootcamp is a youth leadership program co-founded by three non-profit organisations – Lonely Whale, Captain Planet Foundation and Point Break Foundation. The program is designed to inspire future generations to protect and preserve the ocean, with 300 young people each year participating in the scheme. Today, the LEGO Group has announced that the company is getting involved with the project.

“Children are passionate about protecting the environment and we believe we have a responsibility to help them,” said Mari-Louise Jonsson, Senior Director, Responsibility Engagement at the LEGO Group. “LEGO play is about equipping children with skills to tackle 21st century problems, and there is nothing more urgent than building a sustainable future. The partnership is part of our Planet Promise – to have a positive impact on the world and society children will inherit. Engaging children around the issues which shape their future is key to fulfilling this promise.”

For 2019, Ocean Heroes Bootcamp will take place in Vancouver, Canada at the end of June. Young people aged between 11 and 18 will attend from 20 different countries.

“We are pleased to have the LEGO Group onboard. A company that shares our values, LEGO Group cares deeply about creating a sustainable future and giving children the confidence and tools they need to succeed,” said Dune Ives, Executive Director at Lonely Whale. “Their expertise in creativity and using play to solve problems and generate ideas will inspire our passionate and dedicated ocean heroes.”

The LEGO Group’s involvement will include running sessions on how play can be helpful in devising campaigns and sitting on the pitch panel. The panel will judge pitched from 10 young people, giving them the opportunity to have their voice heard by environmental experts.

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