The LEGO Group celebrates motor racing icon Danica Patrick

Motor racing star Danica Patrick came face to face with a life-sized LEGO model of herself in Times Square yesterday.

To celebrate the career of motorsports icon Danica Patrick, and drum up publicity for the upcoming LEGO Friends racing subtheme, the LEGO Group constructed a life-sized model of her using 14,819 bricks. Master Builders put the model together in advance of presenting the build to her yesterday in New York City.

“Ms. Patrick is a true builder. From her earliest days as a young go-kart racer, she built her idea to be a challenger in kart racing into reality through patience, persistence and determination, assembling a stellar career lap-by-lap and mile-by-mile. She is a phenomenal role model for all builders, particularly girls,” said Michael McNally, LEGO Senior Director of Brand Relations. “For 60 years, the LEGO brick has inspired children to realize their dreams, so we thought it fitting to celebrate Ms. Patrick’s career during the exciting week leading up to her final race in Indianapolis by challenging our LEGO Master Builders to create a model in her likeness.”

Sports icon Danica Patrick looks at her custom built LEGO life-size model, built by a team of nine designers and Master Builders over nearly 200 hours and featuring 13 different colors and 14,819 LEGO bricks, on May 22, 2018 in Times Square, New York City. (Amy Sussman/AP Images for The LEGO Group) (PRNewsfoto/LEGO Systems, Inc.)
Sports icon Danica Patrick looks at her custom built LEGO life-size model, built by a team of nine designers and Master Builders over nearly 200 hours and featuring 13 different colors and 14,819 LEGO bricks, on May 22, 2018 in Times Square, New York City. (Amy Sussman/AP Images for The LEGO Group) (PRNewsfoto/LEGO Systems, Inc.)

Danica Patrick is the most successful female athlete in the male dominated world of motorsports, having broken the record for most top-10 finishes of any female in the NASCAR Cup Series in 2015 and finishing fourth in her first Indianapolis 500 back in 2005.

The current LEGO Friends sets are available now at shop.LEGO.com. The summer releases will be available from June 1.

Graham

Graham is the Editor of BrickFanatics.com, with plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. If you would like to get involved with Brick Fanatics, as a builder, writer or photographer – then please contact Graham at [email protected]

Graham

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