Motor racing star Danica Patrick came face to face with a life-sized LEGO model of herself in Times Square yesterday.
To celebrate the career of motorsports icon Danica Patrick, and drum up publicity for the upcoming LEGO Friends racing subtheme, the LEGO Group constructed a life-sized model of her using 14,819 bricks. Master Builders put the model together in advance of presenting the build to her yesterday in New York City.
“Ms. Patrick is a true builder. From her earliest days as a young go-kart racer, she built her idea to be a challenger in kart racing into reality through patience, persistence and determination, assembling a stellar career lap-by-lap and mile-by-mile. She is a phenomenal role model for all builders, particularly girls,” said Michael McNally, LEGO Senior Director of Brand Relations. “For 60 years, the LEGO brick has inspired children to realize their dreams, so we thought it fitting to celebrate Ms. Patrick’s career during the exciting week leading up to her final race in Indianapolis by challenging our LEGO Master Builders to create a model in her likeness.”
Danica Patrick is the most successful female athlete in the male dominated world of motorsports, having broken the record for most top-10 finishes of any female in the NASCAR Cup Series in 2015 and finishing fourth in her first Indianapolis 500 back in 2005.