The LEGO Group launches BrickHeadz Builder AR app

Continuing to offer a broad range of digital experiences, the LEGO BrickHeadz Builder app has launched.

The LEGO Group has announced a new app, LEGO BrickHeadz Builder, to allow fans to build a character with digital pieces and then bring their creations to life. Using the BrickHeadz template, the app promises to offer different levels of challenge for different users, from guided building to pure creativity.

“We are constantly looking at fun ways to enhance the physical LEGO play experience by blending it with digital LEGO play,” said Sean McEvoy, VP, Digital Games and Apps. “The new app is a miniature augmented reality creative ‘sandbox’ that aims to introduce children to various steps of creative play, by adding layers of digital creativity, mixed with assisted building and cleverly constrained limits, which allows children to discover digital building and personalize their builds.”

As well as selecting the look of unique LEGO BrickHeadz characters, users will be able to tweak the behaviour of their characters.

LEGO BrickHeadz sets are available now from shop.LEGO.com.

Note to editors:

The following phones are listed as being compatible with the app:

Qualified Android phones running Android 7.0 (Nougat) and later:
Asus Zenfone AR
LG V30

Require Android 8.0 or higher:
LG V30+
LG G6
LG G7
Google Pixel 2
Google Pixel 2 XL
Google Pixel
Google Pixel XL
OnePlus 5
Samsung Galaxy S9
Samsung Galaxy S9+
Samsung Galaxy Note8
Samsung Galaxy S8+
Samsung Galaxy S8
Samsung Galaxy S7
Samsung Galaxy S7 Edge

LEGO SYSTEM A/S

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