As the #BuildToGive campaign continues, the characters from The LEGO Movie 2: The Second Part are being used to push the activity.
To brighten the lives of children in hardship, the LEGO Group is running the #BuildToGive. People are asked to build a LEGO ornament, then share a picture of it on social media using #BuildToGive. For each one shared, the LEGO Group will donate a LEGO set through charity partners such as Fairy Bricks, Terence Brown Arc and Kids on the Green to a family in hardship.
The campaign, that is now incorporating characters from The LEGO Movie 2: The Second Part, will give up to 500,000 children a chance to play. The public can participate by building an ornament at home, or visiting a LEGO Store where handy build guides are provided along with hundreds of bricks.
“Holiday seasons are all about fun and joyful moments, a time of creating happy memories with loved ones. However, for many children and families around the world and here in the UK, it may not have the same excitement,” said Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement. “That is why we are partnering with local charities in 20 countries to help provide holiday cheer to half a million children this year. We have been wowed by the amazingly creative ornaments shared already from fans all around the world and we hope even more people will build together and help brighten the holidays for children in need of play”.
#BuildToGive is part of the LEGO Group’s Community Engagement program.
The LEGO Movie 2: The Second Part will be released on February 8, 2019