It’s the company’s first attempt at aping the success of other brands that have turned to digital events over the past year, which means we don’t know exactly what to expect – but from the info we have so far, it sounds like it might most closely resemble a Nintendo Direct presentation.
That means it won’t be a convention in the traditional sense – audience participation will likely be limited, if present at all – but there’ll still be plenty to enjoy as a viewer. For instance, the schedule as it stands includes the reveal of a new LEGO Star Wars set, a closer look at the new LEGO Super Mario sets, Q&As with LEGO designers, and an interview with a real-life astronaut.
You’ll be able to tune into LEGO CON over at LEGO.com from 5pm UK time (or 9am PT / 12pm ET), exactly eight hours from when this story goes live. Come back to Brick Fanatics from half an hour earlier and join us as we react to everything revealed at the first official (virtual) LEGO convention in our liveblog.