Your child could become the first Kid Creative Director in new LEGO contest

The LEGO Group is looking for the first-ever Kid Creative Director to lead a new studio developing promotional campaigns, and there’s a contest to decide a winner. 

LEGO VIDIYO has inspired the LEGO Group to develop the Kid Creative Studio, a creative team made up of kids who will be mentored by leading creative professionals from the company as they work on new ways to promote their products. 

To find the perfect applicant for this role, a contest is being held for parents to show off their children’s creative skills, and all you need to do is submit a video demonstrating them.

To help you understand more about this initiative, a new page has been created on the LEGO VIDIYO portion of the official online store, but only in the US. 

Speaking more on the contest, Amanda Madore of LEGO Systems, Inc. said “We’re thrilled to be able to empower kids to keep doing what they’ve been doing the last year and truly honour this creativity.” 

If your child is chosen as the winner of the contest, not only will they be named as the Kid Creative Director but they’ll also receive $10,000 to go towards their educational and creative endeavours. To find out more or sign up for the contest, see the official page here.

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