Audience demand may unlock the door to LEGO Star Wars: Tales of the Jedi sets

Audience demand for Star Wars: Tales of the Jedi has managed to surpass even that for Andor, potentially unlocking the door to LEGO sets based on the animated series.

According to Parrot Analytics, which analyses a complex web of data points from across social media, Wikipedia and streaming sites to measure engagement, viewership and desire for TV shows – all creating a picture of audience demand for any particular series – interest in Star Wars: Tales of the Jedi has surpassed even that of live-action series Star Wars: Andor.

During the period October 29 to November 4, Parrot Analytics determined that US audience demand for Andor was 33.8 times the market average, while Tales of the Jedi jumped to 37.4 times the market average. Its latest chart – for the period November 5 to 11 – sees the animated series drop to 27.9 times the average demand, now behind Andor, but that may be attributable to the live-action show’s weekly release schedule.

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Plus, the Rogue One spin-off show is critically acclaimed, so to see it pipped by Tales of the Jedi – a six-episode animated series that all arrived on Disney+ on the same day – at all is still pretty surprising. But it really speaks to the general fervour around all things Clone Wars at the moment, as Tales of the Jedi focuses mostly on two iconic prequel-era characters in Ahsoka Tano and Count Dooku.

While Disney doesn’t publicly shout about its viewing figures for individual shows, Parrot Analytics’ findings may be the key to unlocking Tales of the Jedi for the LEGO Star Wars team. Last year, the theme’s Creative Lead Jens Kronvold Frederiksen explained to Brick Fanatics that each assortment is heavily swayed by what’s most popular with audiences right now, and ships or characters given ‘double exposure’ across multiple shows are favoured even more.

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That’s a swing we’ve seen borne out in the proliferation of sets based on Disney+ shows over the past 12 to 18 months, including The Mandalorian, Obi-Wan Kenobi and Andor. 75316 Mandalorian Starfighter has appeared in both The Clone Wars and The Mandalorian, for instance – and Ahsoka’s appearance in Tales of the Jedi, coupled with next year’s live-action series Star Wars: Ahsoka, almost guarantees we’ll be seeing more of the fan-favourite character in future.

Beyond that, though, the sheer audience interest in Tales of the Jedi could eventually see the LEGO Group adapt characters, locations and ships specifically from the animated series, such as younger Count Dooku and Qui-Gon Jinn minifigures. We’ve already got sets based on animated series including The Clone Wars and even The Bad Batch, so it doesn’t feel like a massive stretch to imagine Tales of the Jedi products could follow.

For now, head over to LEGO.com to check out the current line-up of LEGO Star Wars sets, which pulls from across the Disney+ pantheon.

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