Behind the Scenes of LEGO Star Wars at Celebration Orlando

If you are lucky enough to be attending Star Wars Celebration, which is being held in Orlando, Florida over the Easter weekend, then you can check out two LEGO panels. One will go behind the scenes on the actual LEGO Star Wars product line and the other will take a look at what’s next for LEGO Star Wars: The Freemaker Adventures.

Friday, April 14:

1-2pm Designing the LEGO® Star Wars™ Galaxy – the design and development of LEGO Star Wars construction toys with Rob Johnson

Have you ever wondered what goes into creating LEGO® Star Wars™ sets, packaging and content? 18 year LEGO veteran, former LEGO Star Wars Senior Art Director and current Brand Manager Rob Johnson from The LEGO Group will take you through the design and development process that brings your favorite LEGO Star Wars construction sets to life. The panel will be a deep dive into the LEGO Star Wars design process, from the conceptual stage to sculpting, prototyping, Lucasfilm approval and finally production, and will then cover the packaging development process. Lastly, the presentation will cover content development and wrap up with a Q&A session where there will be a special prize for the attendee with the best question.

Sunday, April 16

11am-12pm Behind the Scenes with LEGO Star Wars: The Freemaker Adventures

Join executive producers Bill Motz and Bob Roth as they share insights into the making of the Emmy nominated series “LEGO Star Wars: The Freemaker Adventures” and give a sneak peek at what’s to come!

Of course there will also be plenty of news dropping about the upcoming saga movie, The Last Jedi, and Rebels Season Four – which will give LEGO fans some ideas about what may be next to be immortalised in the plastic brick.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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