Celebrate Euro 2020 with LEGO Ideas

LEGO Ideas is calling on users to help celebrate Euro 2020 in the platform’s latest building challenge.

The delayed tournament kicked off last week with Italy’s 3-0 victory over Turkey, and the LEGO Group is now hoping to get involved in the action – not by publicly throwing its weight behind its home country of Denmark, but through its latest Ideas activity, which asks builders to construct the flag of one of the competing nations.

If you’ve taken part in any previous activities, you should know the drill by now: there’s no prize for getting involved (beyond your own sense of self-satisfaction), entries need to fit the LEGO Group’s brand values, and you’ll need to avoid licences if you want your build to be shared across the company’s social platforms.

The deadline for this activity is June 22 at 9am UK time, which gives you just over a week to assemble your favoured flag. Stacking regular LEGO bricks would certainly do the trick, but here’s hoping we’ll see some more imaginative builds, too. Constructing the Welsh Dragon could prove properly challenging, for instance…

Head over to the activity page to check out all the entries so far, and upload images of your own. Last week’s activity asked builders to retell The LEGO Story.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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