San Diego Comic-Con 2021 came and went this weekend, with basically zero fanfare from the LEGO Group – and no new set reveals.
That marks the first time since 2008 that SDCC hasn’t brought us something new in LEGO, whether in the form of a convention-exclusive set or minifigure or the reveal of a brand new product. There was a big difference this year, though, as this was the first instalment of the event that the LEGO Group could have predicted would be entirely virtual.
Last year’s shift to an online convention (the first time SDCC has skipped a physical event since being established in 1970) was entirely unprecedented and came at very short notice, which meant the LEGO Group already had a few exclusives ready to go.
This time round, it was a much safer bet that SDCC would once again be online-only – and the organisers confirmed as much all the way back in March. The LEGO Group clearly subsequently decided that the lack of a physical presence meant it wasn’t worth arranging new set reveals or producing convention-exclusive sets and minifigures (despite being listed among the exhibitors).
That’s not to say it didn’t acknowledge [email protected] at all: just like last year, the LEGO Group took its previously-in-person comic book creator online, with 10,000 bespoke printed comics up for grabs for residents of the US, Canada and Mexico.
But if you were holding out hope for a reveal of the rumoured LEGO Marvel Collectible Minifigures, well, you’ll just have to play the waiting game with the rest of us. Given a listing for the next series has just popped up on LEGO.com, though, a full unveiling is presumably right around the corner – SDCC or no SDCC.