Exclusive LEGO Store gift-with-purchase set offer ends today

Visitors to the reopened LEGO Store Leicester Square have until the end of today to pick up an exclusive gift-with-purchase set.

The newly refurbished LEGO Store Leicester Square reopened last week, with the London location now the largest such retail site in the world. Those making their way to the store over the last few days have been able to snag a number of unique freebies, such as a limited edition ‘I Heart LEGO Store Leicester Square’ printed tile and a brand-new GWP.

40528 LEGO Brand Retail Store is currently available exclusively at the LEGO Store Leicester Square with purchases above £120. The 401-piece model boasts a scaled replica of a LEGO Store, complete with miniature window displays, tiny brick-built models, the Tree of Creativity and multiple stickered 1×2 tiles featuring real-life LEGO sets.

Released to promote the reopening of the location, 40528 LEGO Brand Retail Store was available from August 10 and may still be in stock for those who pop in before the 6pm closing time this evening. Assuming no remaining copies can be picked up from the store in the coming week, the only other option for getting hold of the set will be on the secondary market from resellers who are likely to charge a premium for the promotional item.

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From August 15 to 18, 40528 LEGO Brand Retail Store will then be replaced by a new GWP at the Leicester Square location in the shape of 6424688 LEGO delivery Truck. The set will only be available to VIP members who spend over £75 at the LEGO Store Leicester Square, with the new promotional offer running until August 18.

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Author Profile

Matt Yeo
From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.

Matt Yeo

From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.

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