Ground broken on the LEGOLAND Discovery Centre Birmingham

The second UK based LEGOLAND Discovery Centre has broken ground in Birmingham.

Yesterday, construction began on the LEGOLAND Discovery Centre Birmingham with a ceremonial groundbreaking event. The new venue will be located at the Arena Birmingham, with the groundbreaking event attended by key personnel from the LEGOLAND Discovery Centre, the NEC Group and the West Midlands Growth Company. Of course a group of local children also attended, to officially begin construction on the new attraction.

Official information on the attraction reveals what the LEGOLAND Discovery Centre Birmingham will offer:

The 58,900-square-foot indoor attraction, costing £7 million, will be built over two floors and will enable visitors to jump inside the world’s biggest box of LEGO bricks. Specially created and designed from a child’s perspective, it will provide two to three hours of interactive and educational fun for children aged three to 10 years old.

Young visitors will be able to play in ten themed LEGO play zones, a Build and Test area, two LEGO themed rides and a 4D cinema. There will also be special party rooms for birthdays and other celebrations, master classes and creative workshops from a LEGO Master Model Builder.

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The public will have the opportunity to vote on which Birmingham landmarks should be included as part of the new Miniland that will launch as part of the experience.

 

Paul Thandi, NEC Group CEO, said: “Across the NEC Group we’re committed to connecting with our audiences through great content and Merlin’s LEGOLAND Discovery Centre, which is specially created and designed from a child’s perspective, will be an exciting addition to the leisure and entertainment experience already provided at Arena Birmingham.

“Not only will the new attraction create genuine destination credentials by adding to our existing offer, it will also give our customers even more of the experiences they want from us. At the same time, it will contribute to the overall tourism and leisure offer in Birmingham’s developing city centre, thereby contributing positively to the regional economy and creating new job opportunities for local people.

 

The LEGOLAND Discovery Centre Birmingham will open in the summer of 2018.

LEGO SYSTEM A/S

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