How to become a LEGO VIP member: a step-by-step guide

Find out how to join the LEGO VIP program with our step-by-step guide to the LEGO Group’s loyalty club, which allows you to earn money off sets and exclusive rewards.

Like most brands and retailers these days, the LEGO Group has its own loyalty program. But if you’re not part of the club, you won’t reap the rewards: so, from start to finish, here’s a comprehensive guide to becoming a LEGO VIP member, along with a quick rundown of all the benefits of earning LEGO VIP points.

To begin, simply choose how you want to sign up: online, in-store or over the phone. We can’t help you with the latter two beyond pointing you in the direction of your nearest LEGO Store or local LEGO Customer Services phone number, but if you’d like to sign up online and don’t know where to start, we’ve got you covered.

Follow along with the instructions below by heading to LEGO.com.

First, open up LEGO.com using the link above, where you’ll be greeted with a page that looks a little something like this. See that blue crown symbol in the top right corner, with the letters VIP? Give it a click.

You’ll then arrive at a landing page which summarises all the benefits of the VIP program, before asking existing VIP members to sign in. But if you’re reading this, that’s probably not you. Instead, click the ‘Join Online’ button, and then ‘I’m new and want to join VIP’.

If you’ve already got a LEGO account, you can use that to sign into the VIP Rewards Centre and create your VIP account. If not, you’ll need to set up a LEGO account first. Proceed to the next screen, then pop in your email address, create a password, choose your location and enter your date of birth. Accept the terms and conditions (feel free to read them in minute detail), and hit Next.

You’ll then receive an activation code via email, which you’ll need to type into the following screen.

Then you’re on to the final stage of the sign-up process: enter your name, confirm your language, opt in or out of marketing emails and cookies, and hit Submit.

And with that: you’re in! Head to the VIP Rewards Centre to check out all the rewards you could earn, or go straight ahead and start shopping to begin racking up those VIP points. For best results, make your purchases during double VIP points events. The next one runs from June 9 to 13, 2023.

Click here to go to LEGO.com and sign up to the LEGO VIP program.

Click here to go to LEGO.com and start earning LEGO VIP points.

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