LEGO Batman Movie Minifigures are top-selling super hero toy

The LEGO Batman Movie minifigures were the best selling super hero toy of the last year.

New data from the consumer research group NPD found that British consumers spent £200 million on super hero toys. The top ten super hero toys for the 12 months leading to July 1, 2017 were listed by the data group, which features three LEGO products.

Retail Times reports that The LEGO Batman Movie minifigures, despite currently being discounted at, topped the list – while this might reflect the low price of the product, it suggests that fans connected with the wacky bat suits and obscure villains.

The two other LEGO sets that made the list are at the company’s most popular £19.99 price point. Surprisingly, the Batman set is not from the exquisitely detailed line based on the LEGO movie, it is 76053 Batman Gotham City Cycle Chase from the DC Super Heroes range. The set is very loosely inspired by Suicide Squad, featuring Harley Quinn and Deadshot along with Batman.


Spider-Man’s appearance in the other LEGO set on the list is unsurprising, as the web-slinger proves to be a forever favourite Marvel super hero, especially among young fans. 76058 Spider-Man: Ghost Rider Team-up barely features Spidey himself, instead focusing on the motorcycle and Ghost Rider – a minifigure that excited fans upon its release thanks to the flaming hair element.

The ten best selling super hero toys are:

Batman The Movie Minifigures, The LEGO Group

DC Super Heroes Fashion Girls Assortment, Mattel

Avengers Titan Hero Series Figure, Hasbro

Transformers Rid Hyperchange Heroes, Hasbro

Teenage Mutant Ninja Turtles Basic Figure, Flair Preziosi

Transformers Robots in Disguise One Step Changers,           Hasbro

Super Heroes Batman Gotham City Cycle Chase, The LEGO Group

Transformers Rid Warriors, Hasbro

Super Heroes Spider-Man Ghost Rider Team Up, The LEGO Group

Playskool Heroes Transformers Rescue Bots, Hasbro


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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