LEGO promises ‘biggest Black Friday sale ever’ for 2023

The LEGO Group is promising its ‘biggest Black Friday sale ever’ is on the way later this week, with potentially massive discounts up for grabs on selected sets.

This year’s LEGO Black Friday deals include multiple gifts-with-purchase, discount codes for selected sets and exclusive rewards (several of which have carried over from LEGO Insiders Weekend). But the biggest difference distinguishing the upcoming weekend from the one previous is a wider sale on even more LEGO sets, which the LEGO Group is promising will be its ‘biggest Black Friday sale ever’.

What exactly does that mean? Hard to say at this point. It could be that we’re looking at bigger discounts than ever before. Or it could mean that the LEGO Group will be discounting a much wider range of sets than we’ve seen in previous years. If we’re lucky, it might just be both. But precisely which sets will be discounted is even trickier to fathom ahead of this weekend.

You may want to save at least a little of your Black Friday budget for the day itself, though, because the LEGO Group has been ramping up its sales in previous years – and if it’s going even bigger in 2023, we could be in store for some genuinely good savings. 2022’s sale included 20% off 21058 Great Pyramid of Giza, 75325 The Mandalorian’s N-1 Starfighter and 42141 McLaren Formula 1 Race Car, 30% off 42126 Ford F-150 Raptor and a whopping 50% off selected LEGO VIDIYO sets.

If the LEGO Group cranks up the discounts yet again for 2023, we could be looking at more than half-off certain products. At the very least, we’d expect a greater number of discounts to reach 30% to 40% off (rather than the majority at 20% off, as per 2022), with potentially more interesting sets up for grabs, too. You can make sure not to miss out on any LEGO deals by bookmarking our LEGO Black Friday page and subscribing to our newsletter.

The LEGO Black Friday sale kicks off on November 24 and runs through Cyber Monday (November 27). Head here for a full rundown of all of this year’s LEGO Black Friday and Cyber Monday deals.

Support the work that Brick Fanatics does by buying your LEGO sets using our affiliate links, and don’t forget to check out all the latest LEGO deals throughout Black Friday. Thank you!