Thanks to San Diego Comic-Con 2026's official floor plan, we now know that the LEGO Group will be returning once again to the annual pop culture event.
We’re currently knee-deep in convention season, with the biggest event of the year right around the corner. We’re talking, of course, about San Diego Comic-Con, the largest annual pop culture gathering in the world and one that attracts top creative talent and dedicated fans. For instance, for its 2026 show, SDCC will once again be welcoming back the LEGO Group, with the Danish company now confirmed to be in attendance.
The official release of the floor plan for this year’s San Diego Comic-Con reveals every exhibitor that will be taking part in this month’s event, with the LEGO Group returning to its usual spot at Booth #2829.
Beyond that initial confirmation, there are no details regarding what we might potentially expect from the LEGO Group at the show so far, but we suspect much more will be unveiled once the Programming Schedule for the event is finally released.
Last year’s SDCC saw the LEGO Group reveal nine new sets, including 72046 Game Boy and 76300 Arkham Asylum, along with a 200,000-piece diorama of the convention centre and a ‘Build Your Own Booth’ station, and also going meta with a virtual tour of the company’s booth for those who couldn’t make it there in person.
In addition, San Diego Comic-Con 2025 also hosted a LEGO NINJAGO panel, with various voice actors from the animated series appearing, as well as first details regarding the long-running theme’s then-upcoming 15th anniversary.
San Diego Comic-Con 2026 will be taking place from July 23-26 (with an advance preview night on July 22) at the San Diego International Centre and represents an unparalleled annual gathering of enthusiastic fans of all kinds of media, from TV shows, movies and books to video games, toys and beyond.
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