LEGO DUPLO WORLD app launches with educational games

The LEGO Group has announced the launch of LEGO DUPLO WORLD, an app designed for families to play together digitally.

Touch Press have worked with the LEGO Group to release LEGO DUPLO WORLD, a new app that will help children achieve learning goals as part of a digital game. It covers three creative play types – constructive, exploratory and role play using virtual DUPLO bricks. The app is part of the StoryToys brand.

Activities in LEGO DUPLO WORLD include Number Train, Rescue Adventure and World Animals, with a focus on families and friends playing the games together. The app has been developed to follow the Headstart Early Learning Outcomes Framework so that it meets the developmental needs of children aged between two and five years old.

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“This game is all about bringing joy to the lives of children and creating moments that bring parents and children closer together,” says Emmet O’Neill, CEO of Touch Press. “We knew we had something special when both children and parents spent a lot of time laughing together during our playtesting sessions. I’m extremely proud of the fantastic work that the Touch Press team have produced in close collaboration with the LEGO team. We’ve created a game that children love to play with while they learn, with the added benefit that parents can feel very good about their children using it too.”

“For many kids DUPLO is the first step into the wonderful LEGO universe, so we’re excited to see it come to life in LEGO DUPLO World. The game supports our long term aspiration of providing playful learning experiences and 21st century life skills to inspire and develop the builders of tomorrow,” says Sean McEvoy, Vice President of LEGO Games.

LEGO DUPLO WORLD can be downloaded via the App Store and Google Play in 20 languages. It is free to download with additional pay-for content.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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