LEGO extends Digital Citizenship Programme worldwide

The LEGO Group has announced an expansion to their DQ Institute partnership, making the programme’s activities accessible to families worldwide.

Following the beginning of the LEGO Group’s collaboration with the DQ Insititute earlier in 2021, an extension has been revealed to include the Doom the Gloom digital experience now available in more than 20 languages as well as new digital guides.

“As children are spending more and more time online with home-based learning and social distancing, it is critically important for parents and families to be equipped with tools that they can easily use to empower their children in becoming good digital citizens with critical thinking at a young age,” said Yuhyun Park, Founder of the DQ Institute.

“Play should be as safe in the digital world as in the physical one. That’s why we design all our digital products and experiences with child safety at the core. What’s more, we want to play our part in ensuring children and families can learn about digital safety and wellbeing through playful experiences.” said Kathrine Kirk Muff, VP of Social Responsibility at the LEGO Group.

A Digitally Smart Guide and Digitally Smart Explorer as well as two Build & Talk activity packs are also available to assist parents in explaining internet safety to their children and enhance online skills.

Doom the Gloom is available online now and the other guides and activities can be found in English globally from October 6 and in German from November 4 at the digital safety section of LEGO.com.

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