The LEGO Group and Samira Wiley launch Pieces of Me campaign

Pieces of Me is a new campaign launched by the LEGO Group and actor Samira Wiley to celebrate the LGBTQIA+ community’s creativity.

The LEGO Group has announced that it has collaborated with award-winning actor and producer Samira Wiley to launch Pieces of Me. The aim of the campaign is to celebrate the power of creative self-expression within the LGBTQIA+ community during this year’s Pride. To do so, Samira has worked with LEGO Certified Professional Builders to construct a 41,000 piece brick self-portrait.

The five-foot high artwork took 200 hours to make and was the result of three hour-long creative sessions in which Samira shared her stories and anecdotes, many of which are represented in the final build. The completed model was unveiled in the June issue of Rolling Stone magazine during this year’s Pride and is intended to be an open invitation for members and allies of the LGBTQIA+ community to build a self-portrait that captures the pieces of themselves they are most proud of.

“Celebrating who we are and all the pieces that make you, you, is so important, and as part of the LGBTQIA+ community, I know the value of embracing the opportunity to be proud,” said Samira. “It was a joy to create this portrait because I had the chance to do that in a creative and playful way. As an actor, I’m always sitting down and analysing other people’s identities to work out how I make them my own in a role, but I don’t always do that for myself. The process of creating this portrait allowed me to see myself through other people’s eyes and that felt really inspiring and rewarding. Play is an such an important part of creative self-expression – it allows us to explore and share who we are, and to be proud of who we are.”

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Samira’s Pieces of Me portrait will be on display from June 8 to August 23 in the LEGO Masterpiece Gallery at LEGO House in Billund, Denmark. In addition, The LEGO Group will be at local Pride events this summer including Munich, Berlin, London and Copenhagen. This follows on from previous attendance at Pride events in London in 2019, Copenhagen in 2021, and Munich in 2022.

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Author Profile

Matt Yeo
From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.

Matt Yeo

From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.

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