LEGO has ‘a lot of exciting plans’ involving music

The LEGO Group’s Chief Marketing Officer Julia Goldin says the company has ‘a lot of exciting plans’ around music.

Goldin spoke to Brian Crecente and Ethan Vincent for the latest episode of the Bits N’ Bricks podcast, which celebrates 25 years of LEGO video games, but this week dives into the recent launch of LEGO VIDIYO.

Calling the augmented reality theme’s tie-in app a ‘game’ might be a bit of a stretch, but there’s certainly plenty of interactivity in creating your own music videos. And according to Goldin, this is just the first step in the LEGO Group’s journey into the sphere of music.

“Music is a massive passion point and it’s a very immersive space,” Goldin explains in the podcast. “We have a lot of exciting plans. We will also be looking, listening and understanding how kids engage to see how we can build on this.”

Crecente and Vincent have also spoken to William Thorogood, Vice President and Executive Producer of LEGO VIDIYO, for the 40-minute episode. Tune in by hitting play above, or finding Bits N’ Bricks on your preferred podcasting service.

Episode 14 touches briefly on Our LEGO Stories, a newly-announced podcast which also happens to focus on LEGO VIDIYO in its first instalment. You can find out everything we learned from the first episode of Our LEGO Stories right here.

Last week’s episode of Bits N’ Bricks wrapped up a three-part special on the massively-multiplayer online game LEGO Universe. Based on the podcast’s original schedule, next week’s ep should focus on Strategic Product Unit Darwin, the program that led to the creation of MINDSTORMS, multimedia instructions and LEGO video games.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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