LEGO Ideas 21345 Polaroid may not be the best LEGO camera in 2024

LEGO Ideas 21345 Polaroid may not be the best LEGO camera in 2024

LEGO Ideas 21345 Polaroid OneStep SX-70 Camera's early reviews are mixed, noting the price and the release of another camera the same day.

Ahead of its release in a couple of weeks, 21345 Polaroid OneStep SX-70 Camera's first reviews have surfaced online, painting (or taking) an interesting picture for the theme's first set of 2024.

Alongside a high level of accuracy, the set's niche audience and price compared to its piece count have left reviewers mixed on 21345 Polaroid OneStep SX-70 Camera. The LEGO Ideas set releases on January 1, 2024, for £69.99 / $79.99 / €79.99.

— Set details —

ThemeLEGO Ideas Set name21345 Polaroid OneStep SX-70 Camera Release: January 1, 2024

Price: £69.99 / $79.99 / €79.99 Pieces: 516

LEGO: January 1, 2024

It's as accurate as possible, for a niche audience

All reviewers were quick to recognise that this is a set designed for and catering to camera enthusiasts specifically. Some even commented as enthusiasts themselves on 21345 Polaroid OneStep SX-70 Camera, acknowledging the design team's efforts in its design and functionality.

"As a big die-hard camera enthusiast, seeing this work in real-time with LEGO pieces is quite an achievement and props to the LEGO design team for figuring that out," shared Solid Brix Studios.

Provided 21345 Polaroid OneStep SX-70 Camera can aptly appeal to camera and Polaroid enthusiasts alike, nostalgia is likely to be key in the set's interest over time.

"Sets like this have a very specific audience and this is something that's going to play off nostalgia," noted Alex Nunes.

Similar to many other LEGO Ideas sets, including 21327 Typewriter, a sense of familiarity is likely to be key in 21345 Polaroid OneStep SX-70 Camera's appeal in 2024. However, there are some hurdles that the set will need to overcome.

Mixed value for money

Even after the relatively recent price rises and with LEGO Ideas' history of more expensive models, 21345 Polaroid OneStep SX-70 Camera's price is leaving reviewers mixed, though most think that the set is a bit too costly.

"I think that for all that you get here with this thing as well as the functionality of the camera, I do think it's worth $80," Alex Nunes said in what appears to be an unpopular opinion.

Others believe that the camera recreation is too expensive even when considering the piece count, licensing costs and the value that the Polaroid brand name brings to such a model.

"Even though this camera is super accurate and well-designed, it definitely doesn't feel like $80 and that's a big downside to this set," commented Solid Brix Studios.

Echoing the sentiment, Tiago Catarino said, "Looking at the 500-piece count, I figured this would be a $60 product but boy was I wrong. It will retail for $80 on January 1 which is crazy expensive and totally surprised me."

LEGO Ideas 21345 Polaroid OneStep SX-70 Camera has 516 pieces for £69.99 / $79.99 / €79.99.

Upcoming LEGO Creator camera may be a better pick

As we noted recently, some of the early reviewers noted that the upcoming launch of 31147 Retro Camera on the same day as 21345 Polaroid OneStep SX-70 Camera may pose an interesting situation on January 1, 2024.

"If I was deciding between 21345 Polaroid OneStep SX-70 Camera and 31147 Retro Camera, I would go for the Creator 3-in-1 set for $20 all day," shared Solid Brix Studios.

While Polaroid and camera enthusiasts may still intend to purchase 21345 Polaroid OneStep SX-70 Camera, the release of 31147 Retro Camera at the same time offers another choice for audiences outside of those fanbases.

— Summary —

Considering its price compared to its contents and piece count, many of the reviewers – even including camera enthusiasts – seem to prefer the less expensive LEGO Creator 3-in-1 camera over the LEGO Ideas model, though they do not deny that 21345 Polaroid OneStep SX-70 Camera is as accurate as possible, or discount the efforts of the LEGO Ideas designers. Ultimately, the appeal of this model will depend on how interested you are in Polaroid or cameras.

LEGO Ideas 21345 Polaroid OneStep SX-70 Camera releases on January 1, 2024, for £69.99 / $79.99 / €79.99 and pre-orders are open now.

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