LEGO Ideas has quietly archived fan-designed Twin Towers project
A LEGO Ideas project based on the Twin Towers has been quietly removed from contention to become an actual LEGO Ideas set.
Daniel ASC’s WTC Twin Towers & Vista International Hotel 1979 gained 10,000 supporters, making it through to the third 2023 review round in October of last year. The LEGO Ideas team is still deliberating on which of those 42 projects will become a real LEGO Ideas set that’s available to buy but we do now know that it won’t be Daniel’s.
The project has been quietly archived, with a note added to it confirming that it’s not been selected. No specific reason has been given, only the generic message often provided in these circumstances, citing possible reasons like: “products on shelves, new products currently in development, brand fit, expected demand, licensing possibilities, production capacity, build quality (i.e. stability, safety), feasibility, and playability.”
Out of all of these, it seems perhaps likely that brand fit was the sticking point. The sensitive nature of the 9/11 attacks on the Twin Towers remains even more than decades on and it could well have influenced the LEGO Ideas team’s decision. That’s pure speculation, of course, and we probably won’t ever find the reason in full.
We’d typically expect to find out the results of the third 2023 review round sometime this summer but the reveals have been getting later, so it could be anytime in the autumn months. The second review round from last year was revealed in May, where it normally would have appeared in February, so we can perhaps expect roughly a three-month delay judging from that shift.
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Since they’re quietly not doing anything. I’m going to suggest to Lego that maybe they should make 25 year anniversary WTC Twin tower & hotel set as a remembrance. I don’t understand why people calling it a sensitive subject to this day. The slogan was always to “never forget“. Will Lego and the creator profit off of the idea, sure. I don’t see any harm in it. I lost a friend and a family member on 9/11. I would be honored to build this and have it displayed in my home.
my daughter is 6 and wants to build the towers and I showed her what happened to them because her grandmother lives in that area of nyc
Even beyond the sensitive nature of 9/11, the world trade center is not that interesting to look at from an architectural perspective.
Give it 100 years and the LEGO Group will make a World Trade Center set just like they made the Titanic set 100 years after the disaster
No surprise at all that this was one not picked up. In many ways, it is still too soon.
If someone were to want to honour that style of architecture, the Mitsui building in West Shinjuku, Tokyo, Japan, is the same style.
Too soon? This happened 23 years ago. almost a quartee century. a whole generation grew up that did not witness 9/11
for those of us that did, it’s still way too soon.
People could make horrible recreations of that day with Lego planes, Lego explosions…this is the reason why it’ll never be a set.
If people just want to build the towers, the parts should be easy enough to source on their own.
“Oh no, somebody might do something I don’t like with the set, so everyone should be deprived of a beautiful set.” What a terrible way to look at things. The enjoyment the set would bring to the vast majority of owners far outweighs whatever bad that could easily be ignored.