LEGO Ideas is home to the second Hasbro collaboration
Following 10302 Optimus Prime, the second of the LEGO Group’s collaborations with Hasbro is now live on LEGO Ideas.
LEGO Ideas’ latest challenge in partnership with Dungeons & Dragons is the second time that the company has partnered with Hasbro after the official Transformers set.
Dungeons & Dragons is owned by Wizards of the Coast, which is a subsidiary of Hasbro. With the challenge confirmed to conclude with a new set That means the LEGO Ideas Dungeons & Dragons model will be another Hasbro collaboration.
When 10302 Optimus Prime was revealed earlier this year, part of the marketing was focused on the first-of-its-kind partnership. At the time we introduced a few other franchises that we’d like to see the Transformers partnership lead to in the future and one of those properties was Dungeons & Dragons.
It will be interesting to see if Dungeons & Dragons will be the end of the LEGO Group’s Hasbro partnership or just another step in it. Either way, it’s interesting to see that the collaboration will lead to at least two major properties in the LEGO Group’s portfolio.
10302 Optimus Prime is available now, but you shouldn’t expect the Dungeons & Dragons set for a while as the challenge has only just begun accepting entries.
Featured image: Wizards of the Coast
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- LEGO has been a part of my life ever since I was young. It all started when my brother passed down 7657 AT-ST to me. It’s guided me through my early years, through school and eventually through my degree in journalism. I still have all my collection proudly on display, including my many NINJAGO sets, my favourite of all the LEGO Group’s themes. Outside of Brick Fanatics I am an avid gamer and enjoy a good game of Dungeons & Dragons.
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