LEGO says it has ‘no plans to stop using physical building instructions’

20/09/202420/09/2024 Chris Turner-Wharfe 1838 Views 0 Comments

The LEGO Group says it has ‘no plans to stop using physical building instructions’ following the debut and swift retraction of a recent Insiders survey.

The company this week floated a hypothetical scenario in which it abandoned physical building instructions in favour of digital instructions in the pursuit of sustainability. A survey in the Insiders Rewards Centre asked builders if they would be happy to purchase sets without printed manuals, possibly incentivised by discounted sets or bonus Insiders points, but the general reaction across social media, forums and blogs was a resounding ‘no’.

The survey quickly disappeared from the Insiders Rewards Centre, even for those who had completed it (and earned 50 Insiders points in the process), and the LEGO Group has now shared a statement through the LEGO Ambassador Network to temper heated conversations around a future that will apparently not come to pass any time soon.

“We would like to reassure fans that we have no plans to stop using physical building instructions in our products,” said a spokesperson for the LEGO Group. “We conducted this survey to understand more about our adult fans’ preferences regarding our products and building experience, something we do regularly across a range of topics.

“We would like to thank our LEGO Insiders members who took the time to respond to the survey – your feedback is important to us and helps us make our LEGO experiences even better.”

There are any number of reasons why printed instruction manuals are preferable to digital alternatives – accessibility, reduced screen time and so on – and based on the feedback the LEGO Group has likely received from this survey, the prospect of an entirely digital landscape is probably not one we need to worry about in the near future.

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